A web consultant can provide a wide variety of services to businesses, from designing a web page to maintaining the activity that is generated by the site. While web consultants can serve in an on-site capacity with a company, they typically are brought in for special projects for a limited time.
Consultants are sometimes kept on a retainer and used as advisers throughout the company’s business cycle. Start-up businesses may employ a web consultant when they first open. The designer works with the owners to define the company’s goals and find out what they want the website to do for the business.
Many website consultants specialize in search engine optimization (SEO) and will create a site based on the number of hits that certain verbiage receives. They may monitor the Internet for these popular word searches themselves or take advantage of other programs designed to inform users of high volume Internet searches. SEO specialists will incorporate those popular search engine words and phrases in the copy they create to make sure the website receives maximum exposure. The original website creator may continue to monitor the site to track how many visits it receives or install a program that can track the activity for the business.
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